Underwriting is an opportunity for organizations and businesses to actively and publicly lend financial support to KSTK before a wide and diverse audience – an audience that is more likely to support you because you support us.
An Alternative to Advertising
While public radio stations are not allowed to air advertisements, we are allowed to identify commercial entities that provide financial support. Underwriting is an opportunity for your business or organization to gain community-wide recognition for your support of KSTK and our commitment to quality and diverse programming. These on-air acknowledgements enhance your image as participants in and supporters of our community.
Underwriting with KSTK places your business or organization in a unique position by clearly separating your name from the clutter inherent in commercial advertising. Just as you, the underwriter, support KSTK, our loyal listeners will support you. Eighty-eight percent of public radio listeners say their opinion of a company is more positive when they discover the company supports public radio. As Wrangell’s only radio station, we can guarantee your underwriting acknowledgement will be heard by a wide and diverse audience
Identifying Your Company As Socially Aware
An association with KSTK, with its long-standing reputation for social responsibility and local connectivity, identifies your company as a civic and community-minded organization with an interest in the public that goes beyond simply selling a product or service.
With most advertising messages, your name drowns in a sea of clutter. But when you underwrite with KSTK, you send a message that stands out. We air only a small number of underwriting announcements per hour, which means your company’s message will receive attention.
Your Schedule, Your Budget
Underwriting is a smart, cost-efficient, and effective use of marketing and public relations dollars. Your underwriting dollars are tax-deductible as permitted by law for 501(c)3 nonprofit organizations. We are happy to work with you to fully customize a run schedule and contract that meets your budget.