As a public radio station, KSTK relies on funds provided by listeners and underwriters to stay on the air. “Underwriting” is the name the Federal Communications Commission (FCC) has given to announcements acknowledging public radio’s supporters from the business community.
Underwriting vs. Advertising
As an alternative to advertising, underwriting is a way for you or your business (or non-profit organization) to gain community-wide recognition for your support of KSTK and our commitment to quality and diverse programming. In addition to being a very wise investment for you, the on-air acknowledgements enhance your image as participants in and supporters of organizations in our community.
Underwriting Singles You Out
Underwriting with KSTK places you, your product or service, and your business in a unique position by clearly separating your name from the clutter inherent in commercial advertising. Just as you, the underwriter, supports KSTK, our loyal listeners will support you. Many public radio listeners say their opinion of a company is more positive when they discover the company supports public radio. Underwriting means great public relations for your business. Business support of KSTK is an easy, cost effective way to demonstrate good citizenship on a consistent basis.
Underwriting Identifies Your Company As Socially Aware
An association with KSTK, with its long-standing reputation for social responsibility and local connectivity, identifies your company as a civic and community-minded organization with an interest in the public that goes beyond simply selling a product or service.
Underwriting Increases Name Recognition
With most advertising messages, your name drowns in a sea of clutter. But when you underwrite with KSTK, you send a message that stands out. We air only a small number of underwriting announcements per hour, which means your company’s message will receive attention.
Your Schedule, Your Budget
We are happy to work with you to fully customize a run schedule and contract that meets your budget. As Wrangell’s only radio station, we can guarantee your underwriting acknowledgement will be heard by a wide and diverse audience.
To speak with Development Director Asia Fisher about how KSTK can help your business meet its marketing goals, please call (907) 874-2345 or email email@example.com.